Macleay Valley Food Bowl Agribusiness Investment Guide

Kempsey Shire Council and NSW Department of Primary Industries

RMCG was engaged by Kempsey Shire Council and the NSW Department of Primary Industries to prepare the Macleay Valley Bowl Agribusiness Investment Guide. The guide highlights agribusiness opportunities within the region to potential investors. The development of the guide was supported by a review of the region’s natural resources, including land capability, water availability, soils and climate. Suitable enterprises were also assessed, providing an overview of industry outlooks, markets, and key enterprise considerations.

The guide is now available online, view it here


Adrian Kennelly

Adrian Kennelly


B.Ag.Sci. (Hons), M.Ag.Sci., CPAg.

Adrian has more than 30 years’ experience in agricultural business and natural resource management research, policy, education and extension. He is a specialist farm business management adviser, who consults to medium to large-scale private farmers, agribusiness investors, agricultural industry groups and government agencies.

Adrian has specific skills and experience in strategic planning, business analysis, impact and loss assessment, facilitation, and training and education in rural Australia.  Adrian chairs the advisory boards of a number of family farming operations in south-eastern Australia and has undertaken due diligence exercises for several domestic and international investors.

In addition to this, his most recent industry project work includes the development of an Investment Attraction Program for Rural Councils Victoria, an agricultural impact assessment of the Western Highway bypass of Ararat and the development of a business planning program (Our farm, our plan) for the Australian dairy industry.