Geelong Region (G21) Agribusiness Strategic Plan

City of Greater Geelong

The G21 region is comprised of the municipalities of Geelong, Queenscliff, Surf Coast, Golden Plains and Colac Otway. The region is Victoria’s largest regional economy and one of Australia’s largest centres of agribusiness. RMCG was engaged by the City of Greater Geelong to prepare a Sustainable Agribusiness Strategy for the G21 Region from 2017-2022.

The objective of the strategy was to provide a framework that will guide both government and private sector investment decisions on how best to assist ongoing growth and development of the agribusiness sector.

RMCG’s approach was supported by five key project stages, starting with the ‘Now’, collating a strong evidence base of the existing industry, the ‘Where’, defining a shared vision of the future, and the ‘How’, developing a strategy and action plan. A total of 44 organisations actively involved in agribusiness and government in the G21 region were consulted to validate the common goals and strategic priorities.

The G21 Agribusiness Strategic Investment Plan is now available and can be viewed here




Adrian Kennelly

Adrian Kennelly


B.Ag.Sci. (Hons), M.Ag.Sci., CPAg.

Adrian has more than 30 years’ experience in agricultural business and natural resource management research, policy, education and extension. He is a specialist farm business management adviser, who consults to medium to large-scale private farmers, agribusiness investors, agricultural industry groups and government agencies.

Adrian has specific skills and experience in strategic planning, business analysis, impact and loss assessment, facilitation, and training and education in rural Australia.  Adrian chairs the advisory boards of a number of family farming operations in south-eastern Australia and has undertaken due diligence exercises for several domestic and international investors.

In addition to this, his most recent industry project work includes the development of an Investment Attraction Program for Rural Councils Victoria, an agricultural impact assessment of the Western Highway bypass of Ararat and the development of a business planning program (Our farm, our plan) for the Australian dairy industry.