Filling the Glass was an impact study of growth in the Western Victorian and southeast South Australian dairy industry designed to provide improved understanding of the likely pattern of growth, its drivers and barriers, and a clear set of recommendations to facilitate growth. RMCG was engaged by WestVic Dairy to undertake this study.
RMCG’s approach was to actively engage the key stakeholders in all stages of the project to ensure the outcome achieved was robust and widely supported. This will maximise the benefit of the project to the industry and the community.
The outcomes of the project were a practical and relevant report that allowed the key regional stakeholders to understand the likely growth patterns in the dairy industry and the likely drivers and barriers to achieving that growth. The improved knowledge and understanding developed from the project assisted government and industry to facilitate sustainable growth for the benefit of the whole region.