Filling the glass: An impact study of growth in the Western Victorian and southeast South Australian dairy industry

WestVic Dairy

Filling the Glass was an impact study of growth in the Western Victorian and southeast South Australian dairy industry designed to provide improved understanding of the likely pattern of growth, its drivers and barriers, and a clear set of recommendations to facilitate growth. RMCG was engaged by WestVic Dairy to undertake this study.

RMCG’s approach was to actively engage the key stakeholders in all stages of the project to ensure the outcome achieved was robust and widely supported.  This will maximise the benefit of the project to the industry and the community.

The outcomes of the project were a practical and relevant report that allowed the key regional stakeholders to understand the likely growth patterns in the dairy industry and the likely drivers and barriers to achieving that growth. The improved knowledge and understanding developed from the project assisted government and industry to facilitate sustainable growth for the benefit of the whole region.


Adrian Kennelly

Adrian Kennelly


B.Ag.Sci. (Hons), M.Ag.Sci., CPAg.

Adrian has more than 30 years’ experience in agricultural business and natural resource management research, policy, education and extension. He is a specialist farm business management adviser, who consults to medium to large-scale private farmers, agribusiness investors, agricultural industry groups and government agencies.

Adrian has specific skills and experience in strategic planning, business analysis, impact and loss assessment, facilitation, and training and education in rural Australia.  Adrian chairs the advisory boards of a number of family farming operations in south-eastern Australia and has undertaken due diligence exercises for several domestic and international investors.

In addition to this, his most recent industry project work includes the development of an Investment Attraction Program for Rural Councils Victoria, an agricultural impact assessment of the Western Highway bypass of Ararat and the development of a business planning program (Our farm, our plan) for the Australian dairy industry.