A practical guide to effective landholder engagement

RMCG has developed a step-by-step guide on the key points to consider when working with landholders to bring about potential practice change.

When engaging with landholders, we are often asking them to change practices on their property. This is not a straightforward request, and the term ‘practice change’ is often used without understanding current practices on a particular property, and reasons why they are used.

To work through the complexities, RMCG developed a guide to Landholder engagement – communicating, learning and influencing decision making for participants in the 2020/21 SmartFarms project “Advanced practice change management capacity for Landcare officers in Tasmania”.

The guide presents theories of communication and adult-centred learning, and their application in effectively engaging with landholders about potential practice change. 

Engaging with landholders should be built on the premise that we have information that is beneficial for both them and the issue we want to address.

However, in the view of the landholder, we may often be implying that they have been doing something wrong or not well enough; we may not show respect for the efforts they put into managing their property and that they must make a living from. We may be seen as trying to interfere with a farming system or operations that we do not understand.

Therefore, understanding the context and current status of a farming operation are important starting points.

Key considerations for landholder engagement

Click here to access the guide which explores:

  • Understanding and engaging with landholders
  • Engagement concepts, including theories of communication
  • How people learn, including adult-centred learning
  • How decisions are made
  • Context in Tasmania
  • Designing an engagement program.

Screen Shot 2021-09-07 at 5.12.18 pm


Dr Doris Blaesing

Dr Doris Blaesing


Dipl.Ing.Agr., Dr.rer.hort.

Doris has extensive experience in agricultural business development, resource management and R&D. She has a good understanding of agricultural production systems and supply chains. Her strengths are strategy and concept development, innovative thinking, problem solving, multi-disciplinary project management and communication on all levels with a broad range of people. Doris worked in public and private research, education, export and agribusinesses.

Morag Anderson

Morag Anderson


BSc (Hons), Dip.Proj.Mgmnt

Morag is an experienced project manager, with a great ability to synthesise technical information and communicate it to a wide audience.  She has a great understanding of regulatory processes. She also brings critical thinking and an awareness of individual differences and needs to projects.  She has a science background with a broad understanding of environmental disciplines.