Economic value of the Victorian chicken meat industry

Department of Economic Development, Jobs, Transport and Resources (VIC)

RMCG, with the assistance of EconSearch, estimated the value of the chicken meat industry in Victoria. The Victorian chicken meat industry is clustered around Geelong, Bendigo and the Mornington Peninsula. There are two main business forms in the sector: a small number of very large producers who are vertically integrated from production, to processing and wholesale; and a large number of small contract growers, who own and operate the majority of the meat chicken growing farms. The project will estimate the economic footprint of the chicken meat industry at state level and for the main production regions.


Will Henderson

Will Henderson

Senior Consultant

B.A., Grad.Dip.Eco., M.Eco.

Will has a background in sociology and economics and has expertise in social research, and economic analysis. He has worked in a broad range of areas, including agriculture, regional economic development, tourism and insurance. Will believes it is important to understand the social context of economic problems, and specialises in combining data and anecdotal evidence to generate insights and help make decisions.