Connections Program Market Research

Goulburn Murray Water

RMCG was engaged to undertake statistically sound research to determine the current level of satisfaction with customers that are yet to start, in the process and completed their on-farm works as part of the Goulburn Murray Water (GMW) Connections Project. This survey was commissioned to further understand the drivers of satisfaction and address important knowledge gaps.

A total of 288 customers were surveyed across the continuum of GMW Connections Project phases; yet to start (n = 109), in the process (n = 105) and completed (n = 69). This produced an overall confidence level of 95% and confidence interval of ±6%. Customers were primarily engaged via phone, and email and web were used to complement responses.


Carl Larsen

Carl Larsen


B.Env.Sci., B.Soc.Sci. (Env.), PG.Cert.CCPI.

Carl is a socio-environmental scientist with 15 years’ experience in planning, delivery and evaluation of agriculture and natural resource management programs, integrated water management, climate change and stakeholder engagement. He understands the practical implications of policy and science on communities and agriculture. Carl has worked with a range of government departments, resource management agencies, research and development corporations, private organisations and communities around Australia on catchment management, sustainable water use, resource management in agriculture/horticulture, land use, climate change, strategic planning, industry development, extension and practice change.

Rob Rendell

Rob Rendell

Senior Fellow

B.Eng. (Ag), CPAg., GAICD

Rob has more than 40 years’ experience in irrigation, groundwater drainage, salinity management, project management, extension, reclaimed water re-use, practical irrigation farming and farm management, agricultural industry benchmarking and sustainability indicators.  Rob’s wide range of experience from the practical to the technical/managerial and also to strategy and policy, gives him ability to contribute at many levels. He is recognised as a leader in the water and irrigated agriculture sector.