RMCG was engaged by the Corangamite CMA to conduct a rural community and land use profile. The profile formed part of a longitudinal study of the region’s rural community including demographics, rural production and land use, attitudes to the environment, barriers to natural resource management (NRM)practice change, participation in NRM activities, NRM information sources and awareness and perceptions of the Corangamite CMA. The profile was constructed through the completion of over 600 landholder interviews as well as review of secondary data sources. In addition to the profile, a methodology for program managers to apply the information from the profile to inform strategic program design was also prepared. This method was presented to all Corangamite CMA through a specially designed training program.